Certainly.
As stated earlier in the thread, for Windows shops, the frameworks just aren't there. Granted, most mid- and small-market places might not be spinning up tons of boxes - and if they're virtualized, then Vmware or Hyper-V templates might sort of do the trick.
So you've spun up some Windows boxes, for example, and now you need to patch them on a regular basis. Easy, you think - we'll use WSUS, or SCOM, or whatever flavor of thing you're into. Maybe you're already leveraging Patch Manager - and maybe that does the trick.
So, is there really a core pain from this admin's limited perspective? Maybe. Maybe it's more of a core mild discomfort. Wouldn't it be nice if there was one place you could go, spin up intelligent boxes from simple choices, file those boxes in a repository where this same product keeps track of them and patches them, or fixes them, or just does convenient wholesale changes? What if this solution did a nice job of keeping track of licensing? That would be cool. (I realize I'm getting far afield from automation/orchestration here).
Does some combination of SW or other products perform all these actions quite nicely today? Sure. Is there value in a single solution that does these things, and just works for multi-hat-wearers who just do not have the spare cycles to massage the separate pieces? I think so.